Charles Rubinoff

Responsible for art direction on a new brand campaign that shifted both the messaging and presentation.

Directed the visual style of refreshed website to ensure alignment with brand and accessibility best practices.

Created an identity and led art direction an arts marketing campaign focused on boosting off-peak season travel.

Responsible for art direction on arts campaign highlighting selections across the city to drive visitation and room bookings.

Set creative direction, including storyline for sales video highlighting audience-specific messaging.

Guided art direction for brand refresh and wrote new brand guidelines to align with San Francisco and new vision.

Assisted in development of concept and set art direction in promotional video for a global rugby tournament.

Created a visual identity for new city program greeting and assisting visitors to high-traffic areas around downtown.

Set the art direction of new collateral for the sales team to reflect a refreshed brand and updated messaging.

Designed a series of flyers for local jazz shows as part of sub brand targeting a younger audience.

Responsible for the redesign of existing brochure to reflect latest brand guidelines and updated content.

Developed creative vision and led design of new asset to support arts marketing within organization.