Charles Rubinoff

Responsible for creative direction for new brand campaign with new messaging and a refreshed look and feel that kept aligned with existing brand.

Led creative direction and brand strategy for arts campaign highlighting various selections across the city to drive visitation and room bookings.

Set creative direction and set storyline for sales video highlighting audience-specific messaging.

Guided creative direction for brand refresh and established new brand guidelines to align with San Francisco and new vision.

Assisted in development of concept and set creative direction in promotional video for a global rugby tournament.

Directed the creative direction of new collateral for the sales team to reflect a refreshed brand and updated messaging.

Directed the creative direction of new collateral for the sales team to reflect a refreshed brand and updated messaging.

Directed the visual style of refreshed website to ensure alignment with brand and accessibility best practices.

Designed a series of flyers for local jazz shows as part of sub brand targeting a younger audience.

Responsible for the redesign of existing brochure to reflect latest brand guidelines and updated content.

Developed creative vision and led design of new asset to support arts marketing within organization.

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